CLIENT INSBANK
PROJECT Rebrand, stationery suite, signage, various collateral, and advertising
PROJECT Brand Strategy, Design and Development / Seigenthaler Public Relations
INSBANK, a regional bank located in Nashville, Tennessee, was on the cusp of major growth after ten years of serving the community. Their client base and services had grown and a new brand was needed to reflect this growth. The goal was to create a brand identity for INSBANK which communicated a sophisticated tone while maintaining the core qualities which helped their business to grow. I worked with the account team to create a brand that balanced the bank’s strength of developing genuine relationships with a sophisticated profile. A refined logotype used both a serif and a sans serif font created a look that was both traditional and modern. A new tagline “Where Genuine Matters” reflected the bank’s goal to diversify its business, specifically in the consumer market. I created a corporate identity that combined a monogram and logotype solution which could be used together and separately in a variety of applications.
Applications included a full corporate identity package, stand-out signage, and print and web advertising.