1
2
3
CLIENT McCoy Design
PROJECT Rebrand and Stationery Suite
ROLE Brand Design and Development
As a designer, you have designer friends. And sometimes they honor you by asking you to design their brand. This was the case with Laura McCoy of McCoy Design, an environmental branding, signage, and wayfinding design firm. She was becoming a solo practitioner but had name recognition. Building off her strong use of typography in her practice, I created an interplay of letters, developing a custom wordmark as the foundation of her brand.