CLIENT The Memorial Foundation
PROJECT Annual Report
ROLE Design and Development / Seigenthaler Public Relations
The Memorial Foundation’s mission is to improve the quality of life for people through support to nonprofit organizations. It responds to diverse community needs, assisting agencies that focus on: health care services, human and social services, education, senior citizen enrichment services, youth and childhood development, substance abuse programs and community services.
We have been honored to produce The Foundation’s annual reports since their inception in 1994, and I art directed and developed the reports from 2009 to 2017. This process included an extensive immersion into the nonprofits featured in the reports, including interviews and photoshoots. The stories were united by themes which reflected the underlying mission of improving the quality of life throughout the community.
Deliverables included annual reports, and updates annually to their website to reflect the current year’s featured nonprofits.