CLIENT Tennessee Chamber of Commerce & Industry
PROJECT Rebranding, brand identity collateral, promotional material
ROLE Brand Design and Development / Seigenthaler Public Relations
The Tennessee Chamber serves as the primary voice of diverse business and manufacturing trade interests on major employment and economic issues facing public policy decision-makers in Tennessee. They also work to foster harmonious relationships between the various elements of the Tennessee business community and to serve as an umbrella organization for companies, trade associations, and chambers of commerce to work together for the economic health of the state.
We worked to develop a brand around the concept of “being in your corner,” reflecting the mission of the Chamber: to represent the interests of our state’s job creators in matters of public policy and to build a statewide network and coalition of businesses and industries that speak out collectively on matters of interest.
Materials included a rebrand, development of brand collateral and promotional material reflecting the benefits of becoming a member.