CLIENT Northside Motorcycles
PROJECT Branding
ROLE Brand Strategy and Design
Northside Motorcycles, located in Sydney, Australia, defines itself as a unique shop, carrying higher-end of motorcycles and custom service than the box dealer down the street. They aim to speak to the motorcycle enthusiast who has the means to explore the open road and the motorcycling history that comes with it. Drawing from a rich history of motorcycle and racing branding, posters and materials as well as contemporary influences, NM is a brand that both celebrates the past, as well as looks to the future.
I was tasked with creating a brand that could not only distinguish them in the market, but could develop into a lifestyle brand including merchandise, posters and other applications.