CLIENT National Hockey League
PROJECT NHL Green Initiative infographics
ROLE Design and Development / Seigenthaler Public Relations
In 2016, Nashville’s Bridgestone Arena was the proud host of the 2016 Honda NHL® All-Star Game. As part of the NHL Green initiative, the arena energy efficiency expert, Constellation, analyzed Bridgestone Arena, and developed initiatives and upgrades to improve the environmental footprint of the location, making the 2016 All-Star Game one of the most environmentally sustainable to date. We created infographics that highlighted the improvements, from the use of LED lights to energy systems to recycling. These graphics were pushed out on social media, event advertising, and programming, and highlighted the NHL’s commitment to sustainability.